Rising demand for glamping has helped many UK farmers boost their incomes after the pandemic
There has been an increase in demand for glamping in recent years, with many UK farmers turning to vacation rental in an effort to increase their income, new research has revealed.
Diversification into the agricultural sector is becoming increasingly popular, according to Sykes Holiday Cottages, the number of people seeking to rent luxury accommodation, including huts, pods, yurts and log cabins, has increased by 56 % since 2019.
The pandemic has undoubtedly contributed to this surge in interest, with more and more people still looking to vacation in the UK after numerous plans were canceled last year.
As a result, Sykes reports a 45% increase in glamping bookings in 2021 compared to 2019 – a beacon of hope for UK farm owners who have chosen to branch out into vacation rental.
Demand: Farmers rent their land for glamping trips to increase their income
He added that before the pandemic, the average glamping owner Sykes was making £ 13,000 a year in income from a hut, pod, yurt or log cabin.
But now the number has increased by 30% this year to £ 17,000 thanks to increased demand.
For those looking to invest, Cumbria and the Lake District are popular locations for glamping properties, with Cornwall and East Anglia also proving desirable among guests.
When it comes to the features people expect from glamping accommodation, owners can expect to earn 56% more if they have a hot tub on-site, while an open fire could help increase. revenues of 7%.
Other amenities like a barbecue or pizza oven are also recommended additions to complete the glamping experience for guests, while Wi-Fi actually tends to hamper income at glamping properties, with many preferring a digital detox.
Bev Dumbleton, Chief Operating Officer at Sykes Holiday Cottages, said: “Even for some time before the pandemic, in Sykes we noticed a high demand for glamping or farm holidays among UK holidaymakers.
“Customers are always looking for a different kind of vacation experience and glamping offers just that.
“The growing popularity of this type of vacation – and the clear investment potential it offers farmers or landowners – means that many are asking us how to unlock the potential of their land.
“With a stronger UK holiday market expected to remain a fixture for years to come, the long-term income opportunities for those considering entering the market now could be substantial.”
Glamping has become more popular since the pandemic when people couldn’t travel abroad
Other companies add that they have also seen a growth in glamping.
Nice campsite said it had three times as many glamping bookings in 2021 compared to 2019, partly due to an increase in the number of people looking for glamping vacations and partly due to increased inventory also.
A spokesperson said: “This is an area where we continue to see growth, with particular interest this year in winter glamping and glamping accommodations with hot tubs.
“Our spa glamping landing page is currently the most visited page on our website this month, with more visits than our home page, and vacations in November are up 230% from last month. last year and 200% compared to 2019.
“Since cozy interiors and glasses of wine by the fireside are also Instagrammable retreats, we would expect vacationers sharing their trips on social media to only continue to fuel the growth of winter glamping and the glamping growth more widely. ”
During this time, Glampingly said that this year bookings were up 300% from 2019, with other small changes as well, including the average length of stay increasing by almost 15%.
The average notice period has nearly doubled, he said, from an average of 48 days in advance in 2019 to an average of 80 days in advance this year.
A spokesperson said: “This reflects both the overall level of demand but also the fact that consumers now view glamping as a substantial vacation offer rather than a last minute weekend.
“The most research we see is from people looking for hot tubs and browsing the high end of the market – particularly treehouses – but when it comes to bookings, its mid-range accommodations. range such as pods which see the highest volumes and “weather proof” such as pods and shepherd’s huts which are the most requested in addition to the canvas offerings. “
The couple spent £ 11,000 to set up the Shepherd’s Hut in Scarborough during the lockdown
Scarborough Farmers Harness New Vacation Rental Trend
While the pandemic may have put new business ventures on hiatus for many, Ashley Tyson, 46, a Scarborough-based farmer, spent her time locked out last year preparing to enter the world of vacation rental.
After learning about the expected holiday boom and researching popular holiday trends, Ashley and his wife Nicola decided to build a shepherd’s hut on their farm.
The pair used some of their savings to get the project started, spending around £ 11,000 in total.
Keen to support the locals in difficult times, they enlisted the help of two local laborers to help build the Shepherd’s Hut, while using some of their own DIY and craft skills. interior.
Located on the grounds of Stepney Hill Farm on the outskirts of Scarborough, Ashley and Nicola have created a shepherd’s hut with countryside views as well as a hot tub.
The vacation rental was able to open last summer when travel resumed in July, with 16 bookings over several months.
Ashley Tyler and his wife, Nicole, built a shepherd’s hut on their farm for rent during the lockdown
This year promises to be even more fruitful for the couple, the agenda being reserved for 2021.
According to data from Sykes Holiday Cottages, vacation bookings in Scarborough are up nearly 80% from 2019, before the pandemic, while demand for glamping and luxury accommodation is also at an all time high.
With that in mind, Ashley and Nicola plan to add a second vacation home to their list, using their experience to build an extension of their farmhouse and convert it for guests.
The new property will include a luxury kitchen and living room, with a wood-burning stove and hot tub for those wishing to enjoy a winter trip. It will also be fully accessible to people with reduced mobility.
Tyson said: “Starting a new business during the pandemic was difficult at times, but also very rewarding.
“We loved seeing the feedback from our customers when we were able to open for the first time last summer, and we look forward to meeting even more new faces now that standalone accommodation has officially reopened.
“A Shepherd’s Hut allows us to provide vacationers with a unique and attractive stay experience all year round with the addition of features such as a log fire and a hot tub.
“It was also a great way to get started with vacation rental, as the construction of the hut itself required little upfront investment and is fairly easy to maintain.
“I would wholeheartedly recommend vacation rental to anyone who sees it as a project and using an agent makes the whole process hassle-free. ”
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